Medical Web Site Design
The average time a visitor will spend on any page of your site is less than one minute. The time it takes them to make a decision about your practice based on your website is even less than that. The graphic design, layout, navigation and overall look-and-feel of your site give your visitor an immediate impression of your practice. A professionally designed site is important in assuring that their first impression is favorable.
Medical Content Development
Axcension offers website content writing and SEO copywriting as part of your custom design process. Having your pages written by a professional website copywriter will not only improve conversion rates but provides favorable long-term SEO results. This service not only helps bring your site to the next level, but also helps get the site up and running quickly and without taking precious time away from your busy schedule.
Search Engine Optimization
Having a professionally designed web site is important. It is more important, however, that your website can be easily found by current and new patients. Search Engine Optimization is the process by which your site is indexed and ranked by the search engines. Some of the most important components of this process being well-written content with strategically placed keywords and properly coded Meta and Title tags.
Medical Web Site Promotion
There are several ways you can promote your practice and your website on the internet. Search Engine Optimization, SEO copywriting, search engine submission and pay-per-clicks are all involved in this process. Axcension will help you in deciding which ones you need, which ones are most important and which ones will offer you the best results.
Internet Marketing For Medical Professionals
Search Engine Optimization is only one step in successfully marketing your site on the internet. As the use of the internet constantly expands, so does your competition. Staying ahead and maintaining a top position is an ongoing process. Axcension's goal is to offer and implement the best marketing strategy for your practice and your budget.
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HIPAA and GLB Compliance
Physicians and medical professionals deal with many patients and cases, and these always involve handling clients personal health and financial information. Keeping this information secure falls under HIPAA and GLB regulations. As a covered entity under these compliance requirements, physicians, surgeons, dentists and medical professionals risk hefty fines and possible imprisonment if this information falls into the wrong hands.
Secure HIPAA Email for Medical Professionals
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Website Traffic Analysis and Reports
Our third-party service allows you to track which search engines and
keywords drive the most traffic
and easily generate search
engine marketing reports. Keyword analysis is
to use for search engine optimization
and search engine placement analysis. Track repeat visitors from pay per
click campaigns, such as, Google's
Adwords and Yahoo's Overture.