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MEDIA COVERAGE AND PUBLIC RELATIONS

 

 

 

 

 


Is it looked down upon for medical professionals to promote their practice or services? This question is asked a great deal. The key here is the manner in which the “promotion” is made. Media relations offers the most discreet method of promoting oneself because unlike an advertisement, it is not an overt methodology. You have the ability to determine who knows your method and who doesn’t. With a billboard, everyone automatically knows you’re promoting yourself and bases their opinion of you accordingly.

 

 

The difference between traditional advertising and media relations

Advertising is a passive method of marketing your expertise or service or product. You place an ad and there it sits, while you sit, hoping it will connect in some meaningful way with the people that come into contact with it. When you place an ad, you’re basically saying, “Here’s a list of criteria that you must meet in order to take advantage of our expertise and services.” Not a very cordial way to try to find new business, is it? With media relations, you are positioned as an expert in your field through the inherent legitimizing force of the press. You give the public the information they need in a way and in the place they can use it to avail themselves of what you have to offer.

 

 

An additional element that media relations offers is the ability to replicate itself without additional cost. When’s the last time you had an advertiser call your office to request permission to run your ad in their publication or on their station for free because they saw it somewhere else and liked it? Never. That’s why media relations is so much more cost-effective than advertising.

 

 

Benefits of media coverage versus traditional advertising

The value that a media campaign can add to your goals is second to none. Being seen in legitimate press outlets you gain the inherent legitimacy and prestige of being ‘the’ expert in your specialty. You get the biggest bang for your buck because the vast majority of people get their news from these outlets. Also, with a media relations campaign you have the ability to adjust to breaking news, sudden shifts, and trends in your market that directly correlate to your experience instantaneously, which is something that traditional advertising cannot do. Holmes World Media constantly monitors your campaign to see where adjustments may need to be made to provide you with the highest level of service possible.

 


 

Choosing a campaign that's right for you

Each business partner’s experience expertise is carefully scrutinized to determine what the most appropriate shape of the campaign should be. We look at the function of the organization and compare that to your goals, and then formulate a fully customized campaign to suite your needs.

 

CONTACT US FOR MORE INFORMATION ABOUT OUR MEDIA AND PUBLIC RELATIONS SERVICES
 

 

 

 

 

 

 
 
 
 
 

 

     

 

 

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